‘Sekend joins Target Talk for a conversation about the road behind the music, from growing up as a pastor’s son in DeSoto and Duncanville to becoming an artist, singer, entrepreneur, and performer with a much bigger vision than just one lane. He talks about church, Berklee, the early moments that made him believe in his voice, and why creating separation between Cedric Jackson II and ‘Sekend became necessary once the music started feeling fully his.
He also gets into the move to LA, how he ended up with Kanye West’s Sunday Service, what that experience taught him about preparation and performance, and how that shows up in the way he approaches live shows now. We talk Helluva Night, Jackstar Company, singing the national anthem for the Dallas Wings, and what this next chapter looks like as he works toward a new body of music.
Follow ‘Sekend: @worldofsekend