Target Talk: ‘Sekend on Church Roots, Sunday Service, and Helluva Night

‘Sekend joins Target Talk to talk about the long road behind the music, from growing up as a pastor’s son and singing in church to studying at Berklee and slowly stepping into his own identity as an artist. He reflects on what church gave him, how he first started taking singing seriously, and why creating a clear separation between Cedric Jackson II and ‘Sekend became important once the music started feeling fully his.

We also get into the move to LA, how he landed with Kanye West’s Sunday Service, and what that experience taught him about performance, preparation, and thinking bigger. Plus, ‘Sekend talks Helluva Night, the live show behind it, and why this next chapter feels like the right time to put even more of himself out front.

Follow him: @worldofsekend