Target Talk: Kali Flower Built a Business, Then Bet on Herself
Kali Flower joins Target Talk to talk about the leap from running a six-figure PR agency to going all-in on her music. Originally from Oahu and now based in Dallas, she shares how her decade of marketing experience shaped her mindset as an independent artist and how it influences everything from songwriting to rollout strategy. We dig into the shift from her “Fuccgirl SZN” era to the start of Lost Girl SZN, and how tracks like “bottom of the ocean” and “Lost” reflect the new energy she’s stepping into.
She opens up about writing and recording everything herself, the pressure and freedom of doing it solo, and what fans can expect from her upcoming Saltwater Secrets event. From Hawaii to Texas, boardrooms to studio sessions, this episode is about rebuilding, trusting your voice, and taking full control of the story.
Follow Kali Flower:
Instagram: @kalithegirl
Kali Flower
Pop-R&B Artist
Kali Flower is a POP-R&B artist from Oahu, Hawaii currently residing in Dallas, Texas. Siren-esqu, her mellow vocals mixed with poetic lyricism and melodic harmonies will surely draw your attention. Her sound mixes elements of sultry R&B acts like Jhene Aiko and Summer Walker with the melodic pop of songwriting greats like Ariana Grande and Doja Cat. Raised on 2000s R&B, with Ashanti and Destiny’s Child as her soundtrack, Kali brings those influences into her music today. As an independent artist, she tackles every aspect of her career herself, remaining committed to her belief in the value of investing in art, which is showcased in her new szn ‘Lost Girl Szn’ (see media kit under 'website' for more information).
She has a decade of experience in marketing and public relations, getting her BA from University of North Texas, then going on to work for multiple agencies, and starting a business with her best friend over the course of four years that grew to six-figures. She has since taken her experience in the industry to aid her in her music career.
My debut and breakout season, "Fuccgirl Szn" started in 2023, to which I gained over 18K+ streams on the singles I released, and got the opportunity to showcase the music on tour with Tay Money and other events across Texas.
Myself and my mission have been featured in the Dallas Observer, covered on multiple podcasts (R.A.P Podcast, Ray Ray's Podcast, The Nice Guys Podcast), radio stations (97.9 The Beat, K104.5, KXT / ART&SEEK, UTD Radio), and experienced by … Read More
