Target Talk: Amp Buchanan on A&R, Artist Development, and Building in Dallas

Amp Buchanan joins Target Talk for a conversation about what A&R really looks like when the cameras are off. He breaks down the unglamorous side of the job, what labels and executives are actually paying attention to, and why authenticity still matters more than inflated numbers. He also talks about building The Ntrl Co., working with some of the city’s top producers, and how he approaches helping artists move from raw talent to something ready for the next level.

We also get into Dallas as a music city, what it still gets right, what it still gets wrong, and why so much of this comes down to timing, trust, and structure. From helping connect deals for artists like RJ the Weirdo and Saige Michael to speaking on the state of the scene more broadly, this episode gives a real look at the business side of music from someone who has been in the middle of it.

Follow Amp Buchanan: @ampbuchanan

Follow The Ntrl Co.: @thentrlco