Target Talk: Amaelyah Is Building Ethos on Her Own Terms
Amaelyah returns to Target Talk to talk about how Ethos has evolved since the last time she joined us, what this past year has taught her, and how much more intentional she has had to become while building something real. She reflects on the difference between attention and actual progress, what artists still waste money on trying to look the part, and what it really takes to invest in a creative the right way.
We also get into Ethos as something bigger than rollouts and releases. From live events to listening parties to helping artists build community beyond the music, Amaelyah breaks down the thinking behind it all and what she wants people to understand about the work. She also speaks on building as a Black woman in creative spaces, creating opportunities that were never made with her in mind, and what she wants the next phase of Ethos to look like.
Follow her: @amaelyah
Follow Ethos: @ethos.creatives
CEO and Creative Producer
28 from Flower Mound Tx but born in Houston. She has been creative Directing since 2016 when she debut her first fashion show at UNT while she attended Texas Woman’s University studying marketing and fashion merchandising. While working as a marketing manager in corporate America she worked as a creative director with local artists like Freeblck and Kaywht. In 2022 she started Ethos Creative Media to help independent artists remain independent. She has given artists full creative autonomy while also providing resources to sustain their audiences. Currently she has signed Billy White and DJ DeeDee and are officially launching the company.